04 Feb How it’s done
This is how you do a public service announcement. It’s a part of the Embrace This campaign.
They’ve extended to other social media as well, including Facebook.
It hits all the right notes – family, love, fear, death, safety. There’s no way you can’t engage. Their research and audience focus work must have been amazing. I’d love to know the evolution of this.
Well done Sussex Safer Roads.