08 Apr Look around at the “more”
To all the self-selecting social media fanboys and fangirls who think their world of marketing, SEO, PR, digital design and the like is the zenith of what social media is about. Wake up people! The word you’re looking for is nadir. Look it up.
It’s not all of you, but it’s enough of you to count.
All too many people, events and conferences that focus on social media are this way; pointless echo chambers of self-congratulation and worship of social media identities. Of celebration of non-words like “monetization”.
There are so many more things, far more interesting than marketing, advertising and PR and the bits that hang off them in the “industry” that social tools and the culture that goes with it can help with.
Education. Both here and in less fortunate places than Australia, social tools can be used to aid learning, to empower students and teachers, to introduce new kinds of pedagogy to a world where the 19th Century classroom model is no longer relevant.
Empowerment. Giving voice to the voiceless. Allowing the victims of crimes like cyberbullying to fight back. Bringing about real, tangible change and increasing awareness in the politics and practicalities of so many issues.
Politics and government. Enabling and facilitating conversations between politicians, public servants and the public they serve. Opening previously closed bureaucracies (purdah during elections notwithstanding, but that’s another story), ensuring politicians and governments can no longer suppress dissent.
Changing the way business works. Enabling the people in those businesses to work smarter not harder. To share more easily. To understand the meaning of their work and not just pump out more widgets.
Time to step outside your little world, look around and see what else is there.