A thousand nos for every yes - the essence of design | acidlabs Studios
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A thousand nos for every yes – the essence of design

This is Apple’s keynote pre-roll from the 2013 WWDC.

The language in this video speaks powerfully to the designer in me. If design isn’t to appeal to people’s hearts as well as their heads, if we’re not designing to make a difference in the world, and if we’re not designing to create something good, then what the hell are we designing for?

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Stephen Collins
trib@acidlabs.org
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