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engagement Tag

I'm pleased to announce that acidlabs Studios is now a part of the Australian Digital Marketplace, and available to work with government at any level in three categories: change, training and transformation marketing, communications, and engagement, and user research and design This is a big deal...

An interesting discussion thread has been underway on the LinkedIn I've been saying this in several projects I've been involved in of late, and in more than one public speaking engagement; one of the least interesting things you can do with social tools, whether you call...

I often struggle when asked to give my elevator pitch - there are so many things I think about and want to do. But it's more than time I did it, so here goes nothing...

NOTE: The article below is my contribution to the Centre for Policy Development's Insight: Upgrading Democracy, which consists of several pieces from well-known thinkers and doers in the Government 2.0 sector and was CPD's submission to the Government 2.0 Taskforce. It is republished here because...

My friend, Kate Carruthers, has a great blog post up in which she draws the analogy between those touting social networks as the next great place to make money and the Bible story of Jesus and the money-changers. She says: I hate this approach to social...

Mostly. EDIT: And when I say "mostly", I mean marketing ultimately focused on getting people to buy stuff. Not on changing opinion, not on awareness. It's a deliberately narrow definition for the purposes of this post. I'm going to try to be concise as I put this...