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marketing Tag

I'm pleased to announce that acidlabs Studios is now a part of the Australian Digital Marketplace, and available to work with government at any level in three categories: change, training and transformation marketing, communications, and engagement, and user research and design This is a big deal...

For the second year in a row, acidlabs has made it into the Top 50 Australian Marketing Blogs as compiled and ranked by Julian Cole. We're a little further down the list, at #18 in 2010, than we were in 2009. Mostly, we attribute that to...

This is how you do a public service announcement. It's a part of the Embrace This campaign. They've extended to other social media as well, including Facebook. It hits all the right notes - family, love, fear, death, safety. There's no way you can't engage. Their research...

This post is being published in Marketing Magazine's 2009 Media Guide. I'm not sure when or if MM are publishing it online. Over the years, I've probably dedicated somewhere in the low-mid six figures in words to the subjects that interest me: user experience social media web strategy knowledge work...

My friend, Kate Carruthers, has a great blog post up in which she draws the analogy between those touting social networks as the next great place to make money and the Bible story of Jesus and the money-changers. She says: I hate this approach to social...

... or, I'd say, not so much of a dilemma really. This question arises time and again and many opinions have been put forth. A quick search on Google can find a dozen variants on the theme or more. Given I was asked by Tim Malone...